Posted by Dorothy Kelly, Head of Developer Insights, Google Play Developer
Marketing
Core to our mission, we're always
focused on the user and delivering the best experience possible. This same
principle underlies how Google Play works with developers, as we aim to provide
you with best experience working with us and our products. We can only do this
through understanding what you need and how we can improve. We ran our first
Developer Sentiment Survey in July this year, and heard feedback from over 4,000
developers across 15 countries. This bi-annual survey gathers feedback at scale
from the thousands of developers around the world who publish their apps and
games on Google Play. While it was great to hear how Google Play is working for
you, we also learned how we should improve to enable you to build even more
successful businesses.
This month, you may receive an email from Google Play inviting you to
participate in the next Google Play Developer Sentiment Survey. This invitation
is sent to a selection developers who have opted in to receive Research contacts
in the Developer Console, or to those who are directly managed by Google. You
can review and update your
preferences in the Developer Console to ensure you get the opportunity to be
invited to participate in future surveys.
In this survey we ask you to give us feedback across a number of areas:
- Develop: Testing, publishing and launching your app or
game. - Grow: Discovery and marketing of your app or game.
- Engage: Distributing to and engaging with your target
market. - Earn: Pricing and Payment methods.
- Getting Support: Accessing the information and support you
need when you have a question.
We use your feedback to decide what we need to focus on next to help you grow
your app or game business. Initiatives announced at I/O 2016, such as improved
betas, prelaunch reporting, the Developer Console app, and pricing templates,
were all developed in response to feedback from developers like you.
If you do receive an invitation to participate in this survey, we really
appreciate you taking the time to complete it. We value your feedback and want
to act on it to help you create apps and games that delight your users, and help
you build a successful business anywhere in the world.
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